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Pag is a town that offers preserved cultural monuments, gourmet specialties and different, magical stone landscapes. At a first sight, Pag looks rocky and rough, bordered by a sky-blue sea, almost nestled under Mount Velebit's imposing presence. It's often referred to as the “Island of Stone” or a “Moonscape Island” due to its an eerie surface with its rocky terrain and as many different shapes as only nature can create on such a huge insular expanse.
The island of Pag is one of the sunniest Adriatic islands, with over 2,500 hours of sunshine per year. Among the Adriatic’s over 1,000 islands, Pag stands out, for its stony exterior conceals the wealth created over the centuries by the sturdy hands of its hard-working denizens. Pag is truly worth visiting, to discover and savour its many facets.

Prosika Town Beach
The Prosika Town Beach is the central beach, particularly suited for swimming and sun-bathing by families with small children. The beach features the requisite tourist amenities (beach volleyball, tennis, pedal-boats, water-scooters and jet-skies) and hospitality establishments.

 Vodice Beach
The Vodice area abounds in diverse beaches: from clean rocky shores to pebble beaches. The pebble beaches in this area are more difficult to access as they are in smaller coves. The rocky part of Vodice is suited to recreational fishers and divers who want to explore the undersea world.

 Bošana Beach
The beaches at Bošana, about a 15 minute drive from the town of Pag, have cooler water because of freshwater springs. A pine grove was planted in Bošana recently, while the oak forests at Sveta Marija and Dubrava have been placed under protection.

 Bašaca Beach
Beaches can also be found in the Bašaca and Vodice areas. Bašaca actually has a complex of smaller beaches which, thanks to their appearance and ambience, are suited to tourists who want to sun-bathe and enjoy the sea. Access is exceptionally simple thanks to a road that passes right next to the shore.

 Zrće Beach
Zrće Beach is situated on the western side of the Pag Bay. It is adored by those who want all-day entertainment. There are several establishments on the beach that operate as cafés during the day then become bars and dance clubs at night.

Pag lace is a unique product of the hard-working and skilful hands of the women from the town of Pag. Lace-making is a very old tradition throughout the Mediterranean. In the town of Pag, the making of lace for the needs of women’s and clerical vestments was already recorded in the mid-15th century. In the Convent of St. Margaret, the nuns instructed girls, teaching them to read and write and to make lace. Archival sources from 1579 testify to this. History recalls the time when Pag’s women were summoned to Vienna to the imperial court before the Archduchess Maria Josepha, the emperor’s mother, to show her how Pag lace is made. Word of the beauty and perfection of this lace was carried far and wide, and its production intensified after the establishment of the Lacemaking School in Pag in 1906. The school operated until 1945.

Pag Salt
Salt, along with lace, is the white gold of the town of Pag. The island’s salt pans are among the oldest in the eastern Adriatic seaboard, first mentioned in 10th-century chronicles.

Delicacy – Pag Cheese
Besides lamb, cheese is the best known culinary brand from the island of Pag. It is made exclusively from the milk of the indigenous sheep of Pag. When the winds blowing off the Velebit massif sprinkle sea salt over the local vegetation, the Pag sheep, feeding on these salted plants and medicinal herbs, produce milk with a very unique flavour and aroma.

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